iodyne, known for advanced data solutions, including the Smart Drive Pro Mini, is launching “Workflow Kitchen,” a new educational initiative focusing on production and post-production workflows. The platform will premiere at NAB Show 2025 with a filmed content series featuring industry experts and creators.
The initiative brings together customers, technology partners, and media professionals to explore workflow optimization through practical discussions and real-world scenarios. Sessions will demonstrate the integration between iodyne storage products and other industry technologies, showcasing how diverse tools can work together effectively throughout the creative process.
In case you missed it, we recently reviewed iodyne’s USB-C Thunderbolt 4 cables in a real-world test, and we also reviewed their iodyne Pro Data SSD – claimed to be the “fastest SSD storage on the market” – before.
Industry experts join inaugural series of iodyne Workflow Kitchen
Confirmed participants include representatives from RED, Hedge, Softron, USC, and ETC Entertainment Technology Center, alongside film technologists, photographers, and digital creators. Topics will cover live event production, multi-cam setups, cross-platform solutions, and virtual production workflows incorporating mobile, hybrid, remote, and cloud-based approaches.
Focus on actionable workflow optimization
Martin Christien, iodyne’s Director of Workflow, stated: “The goal of Workflow Kitchen is to equip professionals across various roles—including creators, editors, colorists, DITs, VFX artists, big and small production teams—with actionable takeaways to optimize their own workflows.” He emphasized positioning data storage as a central planning element rather than an afterthought in production workflows.
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Asli Sonceley, Director of Marketing at iodyne, highlighted the company’s connection to the creative community, noting that the team includes both engineers and creative professionals with film backgrounds. “We want to support them with the best available tools and practical advice,” said Sonceley, adding that “tech shouldn’t get in the way of intuition and raw inspiration.”
Content distribution and NAB Show presence
Content captured at NAB will be distributed across social media and industry platforms, supplemented with workflow diagrams and case studies on iodyne’s website and YouTube channel. This content aims to serve as a comprehensive knowledge base to enhance collaboration and productivity in the media industry.
Attendees can visit iodyne’s booth in South Hall SL8410 during the NAB Show to experience the live sessions and insights firsthand.
What do you think about such an initiative? Are you looking forward to the content that will come out of it? Let us know in the comments below!
