Stock music is in high demand nowadays, and fortunately, there are a variety of platforms online where you can find the perfect track for your project. To stand out, these platforms quickly develop and introduce different features. While some rely on the assistance of artificial intelligence, others prefer to invest in industry creatives. The launch of Audiio Originals represents the latter. With this project, the music licensing platform is adding exclusive songs from leading music producers to its extensive library. What is Audiio Originals’ goal and how will it work from here on out? – Let’s find out together.
Audiio is a highly curated music licensing platform, which was founded more than 2 years ago by former Universal Music Group artist, Clay Jones, and his industry friends. Their online library offers filmmakers an extensive variety of licensed songs (currently 6000+ in the catalog) and claims to have provided content for over 1,5 million projects all over the world.
What is Audiio Originals?
The latest project of Audiio is called “Originals”, and it is basically a collaboration between the company and different sync artists who have already attained some success in the industry. With yesterday’s launch, the platform’s curators released the first portion of new exclusive tracks (over 20 items), including hip-hop and modern cinematic compositions.
The company’s goal is to add new, original tracks on a regular basis. What is appealing about this project is that the exclusive content is not separated from the rest of the library. As an Audiio user, you can download an unlimited amount of licensed music (and in some plans – SFX), and use it in as many films and videos as you want – and that now includes all the Original additions. Ever thought of using Que Parks’ music creations in your indie low-budget commercial? Not a problem anymore.
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Audiio Original artists
Among Audiio Originals producers you will find various music industry talents and rising artists, like Max Corwin, Joshua Silverberg, Faded Light, Outland, and of course – Que Parks, as mentioned above. This hip-hop musician and songwriter has already had his work featured by brands like Nike, Under Armour, Starbucks, MTV, and NFL. Also, Showtime chose his song “My Kind of Power” for the latest trailer of the series, “Billions”.
Some of the world’s most talented musicians are waking up to the potential within the creator market, and many are finding a home with us.
Clay Jones, Audiio’s Co-Founder, Head of Music
Audiio continues to recruit industry-leading talent, and they promise to announce the next tracks and musical artists soon.
Songs of these and other artists are already available on Audiio. Images source: Audiio 
Pricing
Audiio offers different pricing plans, and you can learn more about them on the platform’s official website. The company even offers “Lifetime Music”, which allows creators to pay a one-time fee and have access to the music catalog forever. This option is only available for YouTubers, independent creators, and small teams, but even so, it’s a rare gem in our world of subscriptions.
Conclusion
It’s great to see music licensing platforms choose to collaborate with gifted musicians and provide independent filmmakers access to their tracks. Amidst the ongoing challenges posed by the rapid development of technology and AI in our industry, Audiio Originals’ launch feels like a supportive step towards nurturing human creativity.
What do you think of Audiio Originals? Does this new art of collaboration sound interesting? Would you consider trying the platform out, if you haven’t already done so? Share your thoughts with us in the comments below!
Feature image source: Audiio
