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It has only been two days since the announcement of the very promising cinema camera Blackmagic PYXIS 12K. The initially announced price of $4,995 for the US market is now corrected on the manufacturer’s website and shows $6,595, which is a 32% increase caused by the new reciprocal tariffs imposed on imported products in the USA.
PYXIS 12K Cinema Camera (Leica L)
all prices excluding sales tax/VAT
Initially, Blackmagic Design’s CEO Grant Petty said in the livestream that the camera body (regardless of the selected lens mount) would sell for $4,995. Now, the camera is listed on the US version of the Blackmagic Design website with a new price tag of $6,595 which is a 32% price increase.
Many US product prices increased
We will, of course, ask Blackmagic Design representatives about the price increase during our interview at NAB. The official statement from Blackmagic Design on the company’s Facebook account says:
We wanted to post a quick note on USA prices and the new government tariff changes. Most products in the USA have increased and please check our web site for details. DaVinci Resolve and Blackmagic Cloud prices remain the same. It’s also worth noting that price increases only affect the US and prices in other countries are currently unchanged.
While it was expected beforehand that the Trump administration would announce some new tariffs, nobody knew how high these would end up being and which products and regions would be included. That is why Blackmagic Design only increased the price after the announcement.
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At the time of writing this article, B&H still has not updated the PYXIS 12K price or other product prices, but it should happen shortly.
Of course, this means that many other products will also increase in price. Here is a price comparison when changing regions on the Blackmagic Design website between the US and Austria – the PYXIS 12K in Austria and other countries in Europe still shows the price of €4,855 plus VAT. The PYXIS Pro Handle will sell in Europe for €999 plus VAT and in the USA it will cost $1,185 (innitially announced for $895).
Pre-order now or wait?
While it remains to be seen what the long-term effects of the newly imposed tariffs will be, the short-term effects will include a significant price increase for most imported products for US consumers. This will most likely also include products that are assembled in the US, but rely heavily on imported parts.
The other question is how long these tariffs will remain in place. Judging by the rhetorics and latest actions of the current US administration, I think the word “turbulent” might even be an understatement.
What is your opinion? Those of you based in the US and who were planning on investing in the new PYXIS, will you pre-order despite the new price tag or will you wait it out? Let us know your thoughts in the comments section underneath the article.
