Deep Dive into AI for Video and Potential Consequences – Interview With Lightricks LTX Studio CEO

by Johnnie BehiriAugust 21^st, 2024

Lightricks, the company behind LTX Studio, has just announced that their software is now at an “open beta stage.” As such, it is available for many to try for free, in addition to subscribing, for an even greater experience. The announcement gave me an opportunity to interview Zeev Farbman, the company’s CEO and Co-Founder.

The rapid development of artificial intelligence for video continues to keep us busy. On the one hand, it has the potential to make our professional lives a bit easier, but at the same time, we are forced to deal with the “unknown.” Questions like: Will some of our colleagues lose their jobs? Or will we see business opportunities thanks to such a development?

Given that we are in the early stages of this next revolution, we caught up with Zeev Farbman, the Co-founder and CEO of Lightricks, the company behind some popular apps like Facetune and Videoleap.

In the above video, we had the opportunity to conduct a friendly conversation with Zeev, ask about his career, and learn more about the development of LTX Studio, a product that has the potential to become a leader in the field of AI for video applications. This Generative AI software is designed to handle everything from storyboarding and visualizing your concept to generating music and voice-overs. But maybe two of the most significant features are “continuity,” meaning the ability to create repetitive visual results in order to build a sequence, next to mimic facial expressions! Some implemented AI models are licensed, while others were developed in-house.

Zeev was transparent in answering many of our questions, from the potential of losing jobs to how they train their application.

If you find the subject of AI interesting to explore, I recommend that you watch this interview. It will give you a unique opportunity to understand where we are headed and, not less importantly, to understand the point of view of a leading figure in the AI industry.

Are you planning to explore tools like LTX Studio and see what they can do? Does AI for video, in general, interest you? Please share your thoughts with us in the comment section below.