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Blackmagic Design、インフレによる値上げを実施

Blackmagic Design、インフレによる値上げを実施

Blackmagic Designは、サプライチェーンにおけるコスト上昇のため、値上げを実施する。影響を受ける製品は、同社のBMPCC 6K Proと URSA Mini Pro 12Kも含まれる。

昨年、Blackmagic Designは、同社のフラッグシッププロダクションカメラ URSA Mini Pro 12Kを40%もの大幅な値下げを行い、業界を驚かせた。製造プロセスの効率化が、4,000ドルの値下げ(9,995ドルからわずか5,995ドル)を可能にした。

しかし数日前、同社のFacebookページにCEOのGrant Pettyの署名入りの公式声明が掲載され、幅広い製品群の値上げが発表された。

Blackmagic Pocket Cinema Camera 6K Pro. Source: Blackmagic Design

インフレのため値上げ

公式声明によると、この厳しい決断は、材料や電子部品全般のサプライチェーンに影響を与えるインフレによるとのこと。値上げの影響は、カメラからライブプロダクションスイッチャー、DaVinci Resolveのコントロールパネルやコンソールに至るまで、すべてのカテゴリーの製品に及ぶ。以下は、メーカーが公表している影響を受けるアイテムの全リスト。(現時点で価格改定の情報は同社のサイトに上がっていないが、現在の価格は同社のサイトを参照いただきたい)

  • Blackmagic Pocket Cinema Camera 6K Pro change from $2,495 to $2,535 for a $40 increase.
  • Blackmagic Pocket Camera Battery Grip change from $245 to $255 for a $10 increase.
  • Blackmagic Pocket Camera Battery Pro Grip change from $145 to $149 for a $4 increase.
  • Blackmagic URSA Mini Pro 12K change from $5,995 to $6,385 for a $390 increase.
  • Blackmagic URSA Viewfinder change from $1,495 to $1,525 for a $30 increase.
  • Blackmagic URSA Studio Viewfinder G2 change from $1,495 to $1,515 for a $20 increase.
  • Blackmagic Camera Fiber Converter change from $2,995 to $3,245 for a $250 increase.
  • Blackmagic Studio Fiber Converter change from $2,995 to $3,325 for a $330 increase.
  • Blackmagic URSA Mini Recorder change from $395 to $425 for a $30 increase.
  • Blackmagic 3G-SDI Shield for Arduino change from $95 to $109 for a $14 increase.
  • Cintel Scanner C-Drive HDR change from $29,995 to $32,045 for a $2,050 increase.
  • Cintel Audio and KeyKode Reader change from $3,495 to $3,555 for a $60 increase.
  • Cintel Film Cleaning Roller Kit change from $235 to $239 for a $4 increase.
  • Micro Converter BiDirect SDI/HDMI 3G change from $65 to $69 for a $4 increase.
  • Micro Converter BiDirect SDI/HDMI 12G change from $149 to $165 for a $16 increase.
  • Micro Converter BiDirect SDI/HDMI 12G PSU change from $159 to $179 for a $20 increase.
  • Micro Converter HDMI to SDI 12G change from $109 to $125 for a $16 increase.
  • Micro Converter HDMI to SDI 12G PSU change from $119 to $135 for a $16 increase.
  • Micro Converter SDI to HDMI 12G change from $129 to $145 for a $16 increase.
  • Mini Converter – Analog to SDI 2 change from $195 to $225 for a $30 increase.
  • Mini Converter – SDI to Analog change from $195 to $215 for a $20 increase.
  • Mini Converter – SDI to Analog 4K change from $295 to $325 for a $30 increase.
  • Mini Converter – HDMI to SDI 6G change from $145 to $155 for a $10 increase.
  • Mini Converter – SDI to HDMI 6G change from $185 to $199 for a $14 increase.
  • Mini Converter – Audio to SDI 2 change from $195 to $219 for a $24 increase.
  • Mini Converter – Audio to SDI 4K change from $295 to $325 for a $30 increase.
  • Mini Converter – SDI to Audio change from $195 to $215 for a $20 increase.
  • Mini Converter – SDI to Audio 4K change from $295 to $325 for a $30 increase.
  • Mini Converter – Optical Fiber 12G change from $155 to $165 for a $10 increase.
  • Mini Converter – SDI Distribution change from $159 to $165 for a $6 increase.
  • Mini Converter – SDI Distribution 4K change from $295 to $315 for a $20 increase.
  • Mini Converter – Sync Generator change from $195 to $215 for a $20 increase.
  • Teranex Mini – SDI to DisplayPort 8K HDR change from $1,295 to $1,415 for a $120 increase.
  • Teranex Mini – SDI to HDMI 8K HDR change from $1,295 to $1,395 for a $100 increase.
  • Teranex Mini – SDI to HDMI 12G change from $495 to $545 for a $50 increase.
  • Teranex Mini – HDMI to SDI 12G change from $495 to $545 for a $50 increase.
  • Teranex Mini – SDI to Analog 12G change from $495 to $545 for a $50 increase.
  • Teranex Mini – Analog to SDI 12G change from $495 to $545 for a $50 increase.
  • Teranex Mini – SDI to Audio 12G change from $495 to $545 for a $50 increase.
  • Teranex Mini – Audio to SDI 12G change from $495 to $545 for a $50 increase.
  • Teranex Mini – Quad SDI to 12G-SDI change from $495 to $545 for a $50 increase.
  • Teranex Mini – 12G-SDI to Quad SDI change from $495 to $545 for a $50 increase.
  • Teranex Mini – SDI Distribution 12G change from $495 to $545 for a $50 increase.
  • Teranex Mini – Optical to HDMI 12G change from $495 to $535 for a $40 increase.
  • Teranex Mini – HDMI to Optical 12G change from $495 to $535 for a $40 increase.
  • Teranex Mini – IP Video 12G change from $495 to $545 for a $50 increase.
  • Teranex Mini – Rack Shelf change from $85 to $89 for a $4 increase.
  • Blackmagic Universal Rack Shelf change from $85 to $89 for a $4 increase.
  • Teranex Mini – Smart Panel change from $85 to $89 for a $4 increase.
  • Blackmagic MultiDock 10G change from $595 to $615 for a $20 increase.
  • DaVinci Resolve Micro Panel change from $795 to $835 for a $40 increase.
  • DaVinci Resolve Mini Panel change from $1,995 to $2,055 for a $60 increase.
  • Fairlight Desktop Audio Editor change from $4,395 to $4,485 for a $90 increase.
  • Fairlight Console Audio Editor change from $4,395 to $4,535 for a $140 increase.
  • Fairlight Console LCD Monitor change from $1,195 to $1,295 for a $100 increase.
  • Fairlight HDMI Monitor Interface change from $259 to $269 for a $10 increase.
  • Fairlight Console Mounting Bar 2 Bay change from $365 to $375 for a $10 increase.
  • Fairlight Audio Accelerator change from $995 to $1,135 for a $140 increase.
  • Fairlight Audio MADI Upgrade change from $195 to $199 for a $4 increase.
  • Fairlight Audio Interface change from $2,295 to $2,375 for a $80 increase.
  • Blackmagic Audio Monitor 12G change from $1,195 to $1,235 for a $40 increase.
  • Blackmagic MultiView 4 HD change from $185 to $199 for a $14 increase.
  • Blackmagic MultiView 4 change from $495 to $545 for a $50 increase.
  • Blackmagic MultiView 16 change from $1,495 to $1,575 for a $80 increase.
  • SmartView 4K 2 change from $1,255 to $1,265 for a $10 increase.
  • SmartView Duo 2 change from $495 to $545 for a $50 increase.
  • SmartScope Duo 4K 2 change from $795 to $885 for a $90 increase.
  • ATEM Streaming Bridge change from $245 to $259 for a $14 increase.
  • ATEM Production Studio 4K change from $1,695 to $1,855 for a $160 increase.
  • ATEM 1 M/E Production Studio 4K change from $2,495 to $2,705 for a $210 increase.
  • ATEM 2 M/E Production Studio 4K change from $3,995 to $4,335 for a $340 increase.
  • ATEM 4 M/E Broadcast Studio 4K change from $5,995 to $6,545 for a $550 increase.
  • ATEM Constellation 8K change from $9,995 to $11,245 for a $1,250 increase.
  • ATEM Television Studio Pro 4K change from $2,995 to $3,245 for a $250 increase.
  • ATEM Camera Converter change from $595 to $625 for a $30 increase.
  • ATEM Studio Converter 2 change from $1,995 to $2,035 for a $40 increase.
  • ATEM Talkback Converter 4K change from $2,495 to $2,665 for a $170 increase.
  • Videohub Master Control Pro change from $695 to $755 for a $60 increase.
  • Videohub Smart Control Pro change from $695 to $775 for a $80 increase.
URSA Mini Pro 12K. Source: Blackmagic Design

価格の引き下げ

厳しい時代ではあるが、良いニュースもある。実際、ブラックマジックデザインは、いくつかの製品は値上げせず、逆に値下がりしている。リストは以下の通り。(同)

  • DaVinci Resolve Advanced Panel change from $29,995 to $27,585 for a $2,410 decrease.
  • Blackmagic Web Presenter 4K change from $695 to $675 for a $20 decrease.
  • Fairlight Desktop Console change from $3,495 to $3,055 for a $440 decrease.
  • Fairlight Console Channel Fader change from $4,595 to $4,075 for a $520 decrease.
  • Ultimatte 12 4K recently changed from $9,995 to $2,495 for a $7,500 decrease.

Featured image credit: photo by Sharon McCutcheon on Unsplash | Edit by CineD

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