Looking for a better camera bag? Design it yourself and win a 5D Mark II. Kata announced a contest to create your own camera bag. The top prize is the winning designed bag filled with $5K worth of camera gear.
I recently rented a 7D and it came in a Kata bag. At first I was unimpressed with the whimsical look of the bag, but came to like it during the shoot. The interior is taxicab yellow with static and scratch free material. If rental houses are using them, they must be good. Contest details here.