Laowa Receives Two EISA Awards for its Argus 33mm and 15mm Zero-D Shift Lenses

Award

by Georg GilsteinAugust 16^th, 2021

Wide-angle and macro lens specialist Venus Optics won two EISA Awards this year for two of its lenses: the Laowa Argus 33mm and 15mm Zero-D Shift.

The EISA Awards are a yearly event where the jury chooses their favorite products in the categories HiFi, Home Theatre Audio, Home Theatre Display & Audio, In-Car Electronics, Mobile Devices, and Photography.

This year, they chose two Laowa lenses as winners of two categories. Winners of other categories include Sony, Nikon, Canon, and FUJIFILM cameras. Tamron, Sony, Nikon, Canon, and SIGMA lenses were announced as award winners as well. You can find all winners on EISA’s website.

Laowa Argus line

The Laowa Argus 33mm f/0.95 CF APO won the Best Product Manual Lens Award (read our coverage of the lens here). EISA called it an “exceptionally bright standard lens”. It obtains a “extremely shallow depth of field – especially when combined with its 35cm closest focusing distance”. It’s a lens for mirrorless APS-C cameras, the mount variants are Canon RF, FUJIFILM X, Nikon Z and Sony E mount.

The Special Purpose Lens Award was given to the Laowa 15mm f/4.5 Zero-D Shift. It’s the widest full-frame shift lens on the market right now. It has a very large image circle of  ⌀65mm, even enabling usage on medium-format cameras.
The EISA jury wrote:

Despite its very demanding optical design, it’s much more affordable than other ultra-wideangle shift lenses. All aspects of operation are manual, including focusing and aperture setting, with the shift mechanism using a unique rotary dial that’s both precise and easy to use.

This lens already won another award this year, the best prime wide-angle lens TIPA World Award 2021.

Laowa Sales Director excited about EISA Awards

Following the announcement, Kevin Yeung, Export Sales Director at Laowa Lenses / Venus Optics, commented on both awards:

Trying to control my flooding emotion on the 2 trophies we have earned from EISA Awards 2021. Getting an EISA has been my goal since started with Laowa many years back.

EISA award is one of the most prestigious award in the photographic equipment industry, selected from members from 16 camera magazines from all around the world.

Laowa will continue to work on unique and interesting lenses for photographers and videographers to enjoy photography in a different way.

To everyone from Team Laowa (Distributors, Dealers, Influencers, Photographers, Customers, Editors, etc), we cannot come to this point without your support and encouragement throughout the last 6-7 years. Cant wait to continue this journey with YOU all to have a ever greater success.

The Expert Imaging and Sound Association (or EISA for short) is the community of 60 technology magazines, websites and social media commentators from 29 countries.

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