New Creative Ways to Reduce Prices? I URSA Cine 12K for $7K – CineD Focus Check Ep50
It seems that several manufacturers are finding creative ways to reduce prices for their cameras. Following ARRI’s announcement last week, Blackmagic Design has now announced a price reduction for the URSA Cine 12K to $7,000. Given the strong engagement from the CineD community in the comments on ARRI’s announcement, it’s worth discussing and sharing different perspectives on cameras and the high-end cinema market.
Sponsor: This episode is sponsored by FUJIFILM. Check it out at 26:46
Chapters & articles mentioned in this episode:
(00:00) – Intro
(03:50) – ARRI ALEXA 35 Base Model Starts at €50K & Adds Flexible Feature Licenses, Lower-Cost Media
How to Start a Podcast

(27:49) – Blackmagic Design URSA Cine 12K for $7K Launched
https://www.cined.com/blackmagic-design-ursa-cine-12k-for-7k-launched/
Blackmagic URSA Cine 12K LF Lab Test
We hope you enjoyed this episode!
Do you have feedback, comments, or suggestions? Write us at podcast@cined.com
