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RED KOMODO Price Drops to $2,995 with Updated Firmware

RED KOMODO Price Drops to $2,995 with Updated Firmware

RED Digital Cinema has announced a significant price reduction for its KOMODO camera, bringing the cost down to $2,995. The RED KOMODO price drops by $2,000. This price adjustment coincides with the release of firmware version 1.8.3, which introduces several performance improvements.

Firmware update 1.8.3 details

The new firmware version 1.8.3 introduces several enhancements:

  • Faster calibration times
  • Onboard LCD user pages for improved menu navigation
  • Function toggling via top buttons for more efficient operation

These features were previously available in the higher-tier KOMODO-X model.

New pricing structure

In addition to the standalone camera price of $2,995 (at B&H) and €2,995 / £2,425 (at CVP), RED has adjusted the pricing of its camera packages:

What does the RED KOMODO price drop mean for RED, Nikon and the used market

RED Digital Cinema CEO, Keiji Oishi said about the price drop, “The KOMODO line expands access for the broader creative community, and this price adjustment furthers that mission. It’s especially meaningful for emerging and independent filmmakers, empowering them with an affordable option to share their stories using RED’s innovative global shutter technology and unparalleled color science.”

For existing RED KOMODO owners these news might not exactly come as a boon. RED has a history of significantly dropping prices, which is of course great for democratizing gear and making it more affordable for many, but lots of professionals who already invested in the ecosystem see the resale and rental value of their purchase plummet. I know several RED users who have dropped the brand because of this in the past.

The price drop can also mean several things – certainly, it is supposed to bolster sales in a weak cinema technology market environment, but it might also hint at a change of product line at Nikon / RED. While Nikon has assured to keep the RED brand alive, there are obvious benefits to creating a camera line that would incorporate “the best of both worlds”. Let’s see.

What do you think about the price drops to the RED KOMODO? Are you a RED owner or will you become one now? Let us know in the comments below.

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