Samsung Unveils High Dynamic Range 4K LED Cinema Display

NewsIndustry

by Fabian ChaundyApril 3^rd, 2017

The new 34-foot HDR LED cinema display from Samsung aims to offer impressive performance for a new age of the cinema viewing experience.

Samsung’s latest unveiling in cinema technology has clearly been designed for the new age of viewing experience. The 34-foot LED screen design follows the latest trend of High Dynamic Range, a hot topic that many manufacturers have been chasing after in recent times (check out THIS article for a recent example). Its 146fL (foot-Lamberts) make it over 10 times brighter than regular movie projectors, while offering “ultra-contrast and low tone grayscale settings” for contrast ratio of almost infinity:1.

Of course, it also features Cinema 4K resolution of 4,096 x 2,160, one of the features which make it DCI-compliant.

As a direct-lit display, this LED cinema screen can also offer high performance at ambient-light levels, meaning that its uses are not restricted to the dim environments of a movie viewing. This is why Samsung envisions cinemas utilising its display for other occasions as well, such as sporting events or concerts, to satisfy the needs of an audience with ever increasing demands now that televisions for home use are offering similar fetures.

“As the popularity of advanced at-home entertainment systems and streaming platforms increases, theaters must reposition themselves as a destination for an incomparable viewing experience that consumers simply cannot encounter anywhere else,” said Sang Kim, Vice President of Samsung Electronics America.

The Samsung LED cinema display was announced to coincide with CinemaCon 2017, and is currently undergoing the DCI certification process. You can find out more about it HERE.

Looking forward to watching the next summer blockbuster in HDR? Or is it a passing fad? Let us know your thoughts in the comments section below.